プライバシーポリシー
Privacy Policy Last updated: May 16, 2026
1. About This Policy
TrueCase we operate this store and website to provide you with a curated shopping experience (the "Services"). Our Services are powered by Shopify. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us.
Please read this policy carefully. By using the Services, you acknowledge that you have read and understood it. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection and use of your personal information.
2. Personal Information We Collect
"Personal information" means information that identifies or can reasonably be linked to you. We may collect the following categories, depending on how you interact with us:
- Contact details — name, billing/shipping address, phone number, email address
- Financial information — payment card details, transaction records, payment confirmations
- Account information — username, password, security questions, preferences
- Transaction information — items viewed, added to cart or wishlist, purchased, returned, or exchanged
- Communications — messages you send us, including customer support inquiries
- Device & technical information — IP address, browser type, device identifiers, network information
- Usage information — how and when you interact with the Services
3. How We Collect Personal Information
We collect personal information:
- Directly from you when you create an account, make a purchase, or contact us
- Automatically through cookies and similar tracking technologies when you use the Services
- From service providers who help us operate the Services (e.g. Shopify, payment processors)
- From business partners and other third parties
For more on our use of cookies, please see Section 9 below.
4. How We Use Your Personal Information
We use your personal information to:
- Fulfil orders and provide the Services — processing payments, arranging shipping, handling returns and exchanges, managing your account, and sending order-related notifications
- Personalise your experience — recommending products, remembering preferences, and tailoring the Services to you
- Marketing and advertising — sending promotional emails, SMS, or postal communications, and showing you targeted ads online. You may opt out at any time (see Section 8)
- Security and fraud prevention — authenticating your account, detecting fraudulent or malicious activity, and securing our Services
- Customer support — responding to your enquiries and maintaining our business relationship
- Legal compliance — meeting legal obligations, responding to lawful requests from authorities, and enforcing our Terms of Service
5. How We Share Your Personal Information
We may share your personal information with:
- Shopify and service providers who perform functions on our behalf (e.g. payment processing, fulfilment, cloud storage, analytics, customer support)
- Business and marketing partners for personalised advertising based on your activity. You can opt out of this at any time (see Section 8)
- Affiliates within our corporate group
- Third parties with your consent — for example, when you use social login integrations or request a product shipment
- Parties involved in a business transaction such as a merger, acquisition, or bankruptcy proceeding
- Law enforcement or government agencies in response to a lawful request, subpoena, or court order
We do not sell your personal information to third parties for their own independent commercial purposes.
6. Our Relationship with Shopify
The Services are hosted by Shopify, which processes personal information to provide and improve the Services. Information you submit may be transmitted to Shopify and to third parties in countries other than where you reside. Shopify is independently responsible for how it processes your personal information in connection with its platform. To learn more, visit the Shopify Consumer Privacy Policy. To exercise your rights with respect to Shopify's processing, visit the Shopify Privacy Portal.
7. Data Retention
We retain your personal information for as long as necessary to:
- Maintain your account and provide the Services
- Comply with our legal and regulatory obligations (typically up to 7 years for financial records)
- Resolve disputes and enforce our agreements
When your information is no longer needed, we will delete or anonymise it in accordance with applicable law.
8. Your Rights and Choices
Depending on where you live, you may have the right to:
- Access the personal information we hold about you
- Correct inaccurate personal information
- Delete your personal information
- Receive a portable copy of your data and request its transfer to a third party
- Opt out of targeted advertising or the "sale/sharing" of your data — you can exercise this right or by enabling the Global Privacy Control (GPC) signal in your browser. We honour GPC signals. To learn more, visit globalprivacycontrol.org
- Opt out of marketing emails — use the unsubscribe link in any promotional email. Note that we may still send transactional emails related to your orders or account
If you are in the UK or EEA, you also have the right to:
- Object to or restrict certain processing of your personal information
- Withdraw consent at any time where processing is based on consent (without affecting the lawfulness of prior processing)
- Lodge a complaint with your local data protection authority. For a list of EEA authorities, visit their website.
We will not discriminate against you for exercising any of these rights. To make a request, please contact us using the details in Section 12. We may need to verify your identity before processing your request. You may also designate an authorised agent to act on your behalf, provided they can demonstrate your authorisation.
9. Cookies and Tracking Technologies
We use cookies and similar technologies to operate the Services, remember your preferences, analyse usage, and deliver personalised advertising. You can manage your cookie preferences through your browser settings or through any cookie preference tool we make available on the Services. Note that disabling certain cookies may affect the functionality of the Services.
10. Children's Privacy
The Services are not directed at children under the age of 13 (or 16 where required by applicable law). We do not knowingly collect personal information from children. If you believe your child has provided us with personal information, please contact us and we will delete it promptly. We do not knowingly sell or share the personal information of individuals under 16.
11. International Data Transfers
We may transfer, store, and process your personal information in countries outside of where you reside, including outside the European Economic Area (EEA) or United Kingdom (UK). Where we transfer personal information from the EEA or UK, we rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent instruments, unless the destination country has been deemed to provide an adequate level of protection.
12. Security
We take reasonable technical and organisational steps to protect your personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. We recommend you do not share your account credentials with anyone and avoid sending sensitive information over unsecured channels.
13. Third-Party Links
The Services may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.
14. Changes to This Policy
We may update this Privacy Policy from time to time. We will post the updated policy on this page with a revised "Last updated" date and provide notice as required by applicable law. We encourage you to review this policy periodically.
15. Contact Us
For questions about this Privacy Policy, to exercise your rights, or to raise a complaint, please contact us at:
TrueCase 📧 thetruecase.help@gmail.com
We will respond to your request in a timely manner as required by applicable law.